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Build a brand promise statement

What is in a brand promise?

  • The three things you want people to know about your business, what you offer, who you serve, and how your best at what you do
  • Your point of difference
  • Your business promise that will be upheld through the brand experience
  • Your brand character

Build your brand promise statement.

(Your name) promises (your target market) that they can count on us for (your unique attribute or benefit) delivered with (information about the character, tone, and mood you convey).