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Define your wildly important goal

Lessons form The 4 Disciplines of Execution, McChesney, Covey, Huling.

In determining your wildly important goal don’t ask “What’s most important?” Instead, begin by asking “if every other area of our operation remained at its current level of performance, what is the one area where change would have the greatest impact?” This question changes the way you think and lets you clearly identify the focus that would make all the difference. p 32

Once the top level goal is chosen, the next question is critical. Instead of asking, “what are all the things we can do to win the war?” – a common mistake that results in a long to do list – ask. “What are the fewest number of battles necessary to win this war?”  Doing this will assist you to clarify and simplify your strategy. p 36

A WIG( wildly important goal) is a tactical goal with a limited time frame.  One of the best WIGs of all time came from President John F. Kennedy when he pronounced “our goal is to land a man on the moon and return him safely before the end of the decade.” p 38

When a team moves from having a dozen we-really-hope goals to one or two no-matter-what goals, the effects on morale is dramatic. It’s as though a switch exists in every team member’s head called ”Game On!” p 41

Every one wants to feel that they are winning and that they are contributing to something meaningful. And when times are tough they want it even more. p 41

When you think about it, the principle of focusing on the vital few goals is common sense; it’s just not common practice. p. 43