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Renew your brand

No product or brand remains unchallenged by competitors. If a company isn’t committed to introducing new products – including ones that might challenge its brand stalwarts – its competitors will. “You have to learn that unless ou are willing to destroy them (long-term brands and products), someone else is going to do it for you. F Jager, former CEO of Procter & Gamble Company  in Comebacks, Redmond & Crisafulli p. 171